BROS

Dutch Bros Inc. is a high-growth operator and franchisor of drive-thru shops focused on serving high-quality, hand-crafted beverages with unparalleled speed and superior service. Founded in 1992 by brothers Dane and Travis Boersma in Grants Pass, Oregon, the company operates a mixed model where it encourages existing franchisees to develop within their operating areas while developing new regions with company-operated shops. The company's operations are centered around a drive-thru model that utilizes 'broistas' (employees) to provide a personalized customer experience, often utilizing a 'runner' system to greet customers and take orders via tablets before they reach the window.

Dutch Bros generates revenue through two primary streams: Company-operated shops and Franchising and other. Company-operated shop revenue is derived from the sale of beverages, food, and packaged goods through company-owned and operated shops. Franchising and other revenue consists primarily of royalties paid by franchise partners based on a percentage of their gross sales, initial franchise fees for new shop openings, and revenue from products sold to franchise partners. The company operates primarily in the United States, with shops located in 18 states as of December 31, 2024.