
GAMB
Gambling.com Group LimitedPrice History
Key Metrics
Gambling.com Group Limited is a multi-award-winning performance marketing company and a leading provider of digital marketing and consumer and enterprise data subscription services, active exclusively in the online gambling industry. The company's principal focus is on online casino, online sports betting, and fantasy sports. Founded in 2006, the company operates a portfolio of premier branded websites including Gambling.com, Bookies.com, Casinos.com, and Freebets.com, in addition to over 50 local websites. It also operates consumer and enterprise data subscription services through RotoWire.com, OddsJam.com, and OpticOdds.com. The company utilizes its proprietary technology platform, websites, and media partnerships to attract online gamblers and refer them to licensed operators.
The company generates revenue primarily through performance marketing arrangements, where it is compensated for referring new customers (New Depositing Customers or NDCs) to online gambling operators. The primary monetization models are Cost Per Acquisition (CPA), where a single cash payment is received for each referred player meeting specific criteria, and Revenue Share, where the company receives a percentage of the net gaming revenue generated by referred players. A hybrid model combining elements of both is also used. Additionally, the company generates revenue from subscription services for premium fantasy sports content and real-time sports betting odds analytics (B2C and B2B). A smaller portion of revenue comes from advertising and other arrangements. The company's primary geographic markets are North America (including the United States and Canada), the UK and Ireland, and other European markets.