
GOOGL
Alphabet Inc.Price History
Key Metrics
Alphabet is a collection of businesses, the largest of which is Google. The company is structured into three reportable segments: Google Services, Google Cloud, and Other Bets. Google Services includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. Google Cloud provides infrastructure and platform services for enterprise customers. Other Bets includes businesses that are in various stages of development, ranging from R&D to commercialization, such as those in health, life sciences, and transportation. The company was founded in 1998 and is an AI-first company, focusing on developing and integrating artificial intelligence across its products and services.
Alphabet generates revenue primarily through advertising. In 2024, more than 75% of total revenues were from online advertising. Key advertising revenue sources include Google Search & other, YouTube ads, and Google Network revenues. Additional revenue streams include fees received for consumer subscription-based products (e.g., YouTube TV, YouTube Music, Google One), the sale of apps and in-app purchases, devices, and consumption-based fees and subscriptions for Google Cloud Platform services and Google Workspace. Revenues from Other Bets are generated primarily from the sale of healthcare-related services and internet services. The company's primary geographic markets are the United States, EMEA (Europe, the Middle East, and Africa), APAC (Asia-Pacific), and Other Americas.